You’ve heard all the buzz about improving the environment by reducing toxic pollution and waste, conserving resources and habitats, and minimizing global warming and ozone depletion. You’ve been told that by using green materials, the health and well-being of your customers will improve. You may even obtain new customers in high-value niche markets. Your current customers will remain loyal and community relations will improve. Oh, and your profitability may experience a boost while enhancing your brand.
But is that the real reason for going Green? What matters most to you, your employees and your company? Is it sustained, increased quarterly profits? Maximizing shareholder value? Is it growth—and defining positive, sustainable, responsible ways to maintain it? The answer to all of these questions is, “Of course!”
Green Seal provides science-based environmental certification standards that are credible, transparent, and essential in an increasingly educated and competitive marketplace. Green Seal helps manufacturers, purchasers, and end users alike make responsible choices that positively impact business behavior and improve quality of life. Important? Of course!
But isn’t it a bit more personal? Don’t you want to leave the planet a little better than you found it? Don’t you want your company to operate ethically and act with integrity? Don’t you want to care about the people you employ and serve? Don’t you want to use products that enhance people’s lives? Don’t you want to help our country become less vulnerable to oil supply disruptions?
Green Seal enables your employees, customers and tenants to be healthy because you care about them – not just because it lowers premiums. Green Seal helps to reduce pollution in the community because people breathe the same air that you breathe. Green Seal lets you treat your customers and suppliers fairly because that’s the way you want to be treated. This creates value for all stakeholders, including your investors because that’s what you were hired and committed to do.
